A bold custom booth and crowd-drawing activation that helped CleverTap stand out in a room full of major brands.
At MAU Las Vegas 2026, CleverTap needed a presence that could compete for attention alongside some of the biggest names in mobile, ecommerce, and finance. The goal was to create a bold, memorable booth while giving attendees a reason to engage with the brand beyond a traditional conversation.
We gave CleverTap a bold, highly visible presence with an open floor plan, oversized architecture, and large suspended branding that could be seen across the show floor. Strong vertical elements created scale and impact without sacrificing sightlines, keeping the booth approachable, energetic, and easy to engage with.
For the event activation, we extended the experience to a nearby puppy park with a live tennis-ball engraving activity. This created an interactive moment that generated buzz and drew a long line down the street and around the corner.
CleverTap generated 100+ leads while earning strong word-of-mouth attention throughout the event. The combination of bold booth design and an unexpected, highly shareable activation helped turn their presence into one of the experiences attendees talked about.
“You’ve helped us think bigger, execute more smoothly, and bring a level of polish that reflects where we want to be as a brand.”
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