We built a flexible, high-impact exhibit that helped extend their presence beyond the booth with a keynote speaking opportunity.
Upstage needed an exhibit that could scale from 10x10 to 10x30 while still feeling intentional at every size. The space had to support product demos, networking, and meaningful conversations, while helping the brand make a stronger impression within the U.S. insurtech market.
We created an ultra-modular booth concept that gave Upstage its own “stage”—a distinctive, adaptable environment built around demos, conversations, and brand visibility across multiple footprints.
Beyond the booth itself, TPE helped strengthen Upstage’s overall event presence, managing the details needed to bring the exhibit to life while also securing a keynote speaking opportunity for the brand.
Upstage generated at least 80 leads—roughly 2–3x their typical event average—along with strong word-of-mouth feedback from attendees. The keynote opportunity further expanded their visibility, giving the brand another platform to connect with the industry beyond the exhibit floor.
“From the first meeting, it was very clear T was the one who can build a brand with us in the U.S. It’s been amazing working with her, and we look forward to building more.”
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